The SkinSeoul Story
South Korea:The Skincare Capital of the World
The innovation in the Korean skincare industry is unmatched, which has made Koreans some of the best-informed skincare consumers in the world.
Within Korea, there are more than 100,000 Korean skincare products available for purchase. However, only 15% of these products are readily available to purchase outside of Korea. There is a world of skincare products that are loved by locals, yet unknown outside of Korea due to language barriers and limited marketing.
At SkinSeoul, our team is motivated to provide you with the most authentic Korean skincare experience. We want to empower our customers to achieve glowing, healthy skin by honing in on the trusted insights of Korean consumers and offering the greatest variety of Korean skincare.
Why SkinSeoul?
The #1 Destination for Korean Skincare
We currently offer 500+ brands and 7,000+ products, with unbeatable choice for brands such as CosRX, RoundLab, Torriden, Dr.G, Skin1004, Somebymi and many more.
Product Authenticity Guarantee
Our products are shipped directly from Korea and we guarantee that you're receiving an authentic product. We stand behind the authenticity of all products that we offer.
Our SkinSight™ AI System
We built SkinSight – a proprietary AI ranking core based on millions of skincare insights, direct from South Korea. No editors, panels, or sponsorships – our analysis is based solely off of Korean consumers' voices and opinions.
Price Guarantee
Korean skincare products are revered for their high-quality formulations and reasonable pricing. We offer a lowest price guarantee, so that you can always rely on SkinSeoul for your skincare needs.
Our Vision
Our team is passionate about building SkinSeoul because we believe in the transformative power of skincare. It's not just about looking good; it's about feeling confident and living a healthier, more fulfilling life.
I grew up in Korea, so I've always known the quality and innovation of the Korean skincare industry. However, I have struggled to find these high-quality and authentic Korean skincare products while living abroad. Because of this, I want to share and deliver this authentic Korean skincare experience to the rest of the world.
I value your feedback and encourage you to share your thoughts and experiences. Your insights are crucial for us to evolve and improve SkinSeoul continually. Please don't hesitate to email me at kuen.park@skin-seoul.com with your feedback.
Our Vision
