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About Us

Welcome to SkinSeoul, where our journey is as unique as the products we bring to you.

Our Origin

Our story began six years ago, far from the bustling streets of Korea. Living overseas, we discovered a gap – a world of incredible Korean skincare products remained undiscovered and inaccessible to those outside Korea’s borders. These are products cherished by locals, proven in efficacy, yet unknown to the wider world due to language barriers and limited marketing.

Our Mission

At SkinSeoul, we’re driven by more than just business. It’s our personal mission. Having experienced this gap firsthand, we are passionate about bridging it – to introduce these hidden gems to friends and skincare enthusiasts around the globe. In Korea’s vibrant skincare market of over 100,000 products, only a fraction are available overseas. We aim to change that.

Our Promise

We are committed to introducing Korea’s best skincare solutions to you. Our focus is on high-efficacy products that not only promise but deliver results. We believe in the power of good skincare to transform lives, boosting confidence and fostering healthier lifestyles. And we do this while ensuring affordability and providing insightful information about each product.

Our Belief

We believe in the transformative power of skincare. It’s not just about looking good; it’s about feeling confident and living a healthier, more fulfilling life.

We Value Your Voice

Your journey with us is pivotal. We value your feedback and encourage you to share your thoughts and experiences. Your insights are crucial for us to evolve and improve continually.

Join us in exploring the unexplored, in celebrating the richness of Korean skincare, and in making these treasures accessible to all.


SkinSeoul – Introducing Korea’s Best to the World.

The SkinSeoul Story

About us

South Korea: The Skincare Capital of the World

The innovation in the Korean skincare industry is unmatched, which has made Koreans some of the best-informed skincare consumers in the world.

Within Korea, there are more than 100,000 Korean skincare products available for purchase. However, only 15% of these products are readily available to purchase outside of Korea. There is a world of skincare products that are loved by locals, yet unknown outside of Korea due to language barriers and limited marketing.

At SkinSeoul, our team is motivated to provide you with the most authentic Korean skincare experience. We want to empower our customers to achieve glowing, healthy skin by honing in on the trusted insights of Korean consumers and offering the greatest variety of Korean skincare.

Why SkinSeoul?

The #1 Destination for Korean Skincare

We currently offer 500+ brands and 7,000+ products, with unbeatable choice for brands such as CosRX, RoundLab, Torriden, Dr.G, Skin1004, Somebymi and many more.

Product Authenticity Guarantee

Our products are shipped directly from Korea and we guarantee that you’re receiving an authentic product. We stand behind the authenticity of all products that we offer.

Our SkinSight™ AI System

We built SkinSight – a proprietary AI ranking system based on millions of skincare insights, direct from South Korea. No editors, panels, or sponsorships – our analysis is based solely off of Korean consumers’ voices and opinions.

Price Guarantee

Korean skincare products are revered for their high-quality formulations and reasonable pricing. We offer a lowest price guarantee, so that you can always rely on SkinSeoul for your skincare needs.

Our Vision

About us

Our team is passionate about building SkinSeoul because we believe in the transformative power of skincare. It’s not just about looking good; it’s about feeling confident and living a healthier, more fulfilling life.

I grew up in Korea, so I’ve always known the quality and innovation of the Korean skincare industry. However, I have struggled to find these high-quality and authentic Korean skincare products while living abroad. Because of this, I want to share and deliver this authentic Korean skincare experience to the rest of the world.

I value your feedback and encourage you to share your thoughts and experiences. Your insights are crucial for us to evolve and improve SkinSeoul continually. Please don’t hesitate to email me at kuen.park@skin-seoul.com with your feedback.

Warm regards,

Kuen Park

CEO | SkinSeoul

About us

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