ABOUT_TONE is a South Korean skincare brand that has quickly established itself in the beauty industry with its innovative and effective products. Founded in the early 2020s, ABOUT_TONE has garnered attention for its focus on clean beauty, using high-quality, natural ingredients that cater to various skin types and concerns.

The brand’s philosophy is centered around enhancing the skin’s natural tone and health, emphasizing a personalized approach to skincare. ABOUT_TONE is committed to being vegan and cruelty-free, aligning with modern consumer demands for ethical and sustainable beauty products. This commitment is evident in their use of eco-friendly packaging and their efforts to source ingredients responsibly.

One of ABOUT_TONE’s most renowned products is the “Raise Your Beauty Tone,” which is designed to brighten and even out the skin tone while providing essential moisture. Another popular item is the “Lightful Dewy Sun Essence,” known for its multifunctional sunscreen that offers strong UV protection, whitening, and anti-wrinkle benefits. Its lightweight, non-sticky, and hydrating formula, enriched with hyaluronic acid and African aloe extract, ensures the skin remains moisturized and dewy.

ABOUT_TONE continues to expand its product range and market presence, maintaining a strong reputation for quality and innovation in skincare. The brand’s dedication to natural beauty and sustainability has resonated with a global audience, making it a trusted name in the skincare industry​