ALLIE is a Japanese skincare brand founded in 2000 under Kanebo Cosmetics Inc., a prominent name in the global cosmetics industry. Known primarily for its advanced sunscreen products, ALLIE has built a reputation for combining high performance with skincare benefits. The brand focuses on providing broad-spectrum protection against UVA and UVB rays, utilizing cutting-edge technology to ensure effective skin health and prevent premature aging.

ALLIE’s product lineup includes a variety of sunscreens tailored for different needs. The “Chrono Beauty Tone Up UV” series is particularly popular, featuring UV gels that not only protect the skin but also enhance its appearance with a bright and glowing finish. These products are formulated to be water-resistant, sweat-resistant, and friction-proof, making them suitable for active lifestyles. They also contain beauty essence ingredients like hyaluronic acid to maintain skin moisture and health.

In 2022, ALLIE introduced environmentally friendly packaging and beach-friendly ingredients, aligning with modern sustainability trends and enhancing the brand’s appeal to eco-conscious consumers. This commitment to innovation and environmental responsibility has helped ALLIE maintain its position as a trusted and effective choice in the competitive skincare market​