athe is a contemporary skincare brand originating from Japan, established with a focus on creating high-performance products that cater to modern skincare needs. Launched in 2019, athe combines advanced scientific research with the purity of natural ingredients to formulate products that promote healthy, radiant skin. The brand is dedicated to minimalist beauty routines, ensuring that each product is highly effective and easy to incorporate into daily skincare practices.

One of athe’s standout products is the “Vegan Relief Sun Essence,” known for its ability to provide strong UV protection with a lightweight, non-irritating formula. It includes 70% moisturizing essence to hydrate and nourish the skin, leaving it non-sticky and suitable for daily use.. Another popular product is the “Revitalizing Night Cream,” which works overnight to repair and rejuvenate the skin, making it look refreshed and revitalized by morning. The brand’s “Vegan Relief Sun Cushionr” is also well-loved for its high-level sun protection while ensuring a cool and moisturizing finish without any sticky residue. Designed for convenient application with a large puff, it is suitable for use on both the face and body, making it ideal for family use

With its commitment to innovation and quality, athe continues to grow its presence both in Japan and internationally, gaining a loyal following among skincare enthusiasts who appreciate its effective and thoughtfully formulated products. The brand’s ethos of blending simplicity with sophistication in skincare has positioned athe as a trusted and influential name in the beauty industry.