Beauty of Joseon is a distinguished South Korean skincare brand that has captured the essence of traditional Korean beauty secrets since its launch in 2016. Drawing inspiration from the Joseon Dynasty, known for its holistic and natural approach to skincare, the brand merges ancient wisdom with modern scientific advancements to create products that cater to contemporary skin concerns.

Originating from Seoul, South Korea, Beauty of Joseon focuses on using time-honored ingredients and formulations to promote healthy, radiant skin. The brand’s philosophy is deeply rooted in hanbang, the traditional Korean herbal medicine, which emphasizes the use of natural, medicinal herbs to achieve balance and harmony within the skin.

One of the brand’s most iconic products is the Beauty of Joseon Dynasty Cream. This luxurious cream, enriched with ingredients like ginseng, orchid extract, and honey, is designed to nourish and rejuvenate the skin, leaving it soft, supple, and glowing. Its rich texture and potent formulation have made it a beloved staple among skincare enthusiasts seeking a youthful complexion.

Another standout product is the Beauty of Joseon Glow Serum: Propolis + Niacinamide. This serum combines the healing properties of propolis with the brightening effects of niacinamide, making it a powerful solution for dull, uneven skin tone and blemishes. Its lightweight yet effective formula has garnered rave reviews for its ability to enhance skin’s luminosity and clarity.

Beauty of Joseon’s Sunscreen Relief Sun: Rice + Probiotics is also highly regarded. This sunscreen offers broad-spectrum protection while incorporating skin-nourishing ingredients like rice extract and probiotics, providing both defense against UV rays and additional skincare benefits.

With a commitment to preserving and modernizing traditional Korean beauty practices, Beauty of Joseon continues to be a beloved brand, offering a bridge between the rich heritage of Korean skincare and the demands of today’s beauty consumers. Its dedication to using natural, effective ingredients ensures that Beauty of Joseon remains a trusted name in the skincare industry.