Dear Klairs, often referred to simply as Klairs, is a renowned South Korean skincare brand established in 2010. The brand was created with a focus on providing gentle, effective skincare solutions for sensitive skin. Acquired by Wishcompany in 2012, Klairs has maintained its core philosophy of “Simple but Enough,” emphasizing the use of essential ingredients to deliver high-quality skincare without unnecessary additives.

Klairs is known for its cruelty-free, vegan, and eco-friendly approach, avoiding harsh chemicals, artificial fragrances, and colors that could irritate sensitive skin. The brand’s dedication to sustainability is reflected in its use of recycled packaging materials and its commitment to ethical production practices.

One of Klairs’ most popular products is the “Supple Preparation Facial Toner,” which is celebrated for its hydrating and soothing properties, making it a staple in many skincare routines. Another standout product is the “Freshly Juiced Vitamin Drop,” a gentle vitamin C serum designed to brighten the skin and improve texture without causing irritation. The “Midnight Blue Calming Cream” is also highly regarded for its ability to soothe and repair irritated skin, making it a favorite among those with sensitive skin.

Klairs’ commitment to providing effective, affordable skincare has earned it a loyal following both in South Korea and internationally. The brand continues to innovate and expand its product line while staying true to its mission of delivering simple, gentle, and effective skincare solutions.