FRUDIA is a South Korean skincare brand launched in 2016 by the Welcos company. The brand’s name is derived from “fruit” and “dia” (meaning “by” in Latin), highlighting its focus on using fruit-derived ingredients to nourish and rejuvenate the skin. FRUDIA employs a unique R VITA W™ technology to extract and preserve the nutrients from fruits, ensuring maximum efficacy and safety.

One of FRUDIA’s most well-known products is the Blueberry Hydrating Cream, celebrated for its intense hydration and antioxidant properties. Another popular product is the Green Grape Pore Control Cream, known for its ability to minimize pores and control sebum production. The Pomegranate Nutri-Moisturizing Cream is also highly regarded, offering deep nourishment and anti-aging benefits.

FRUDIA has quickly gained a loyal following both domestically and internationally, thanks to its innovative use of fruit extracts and commitment to quality. The brand continues to expand its product line, providing effective and natural skincare solutions that enhance skin health and radiance.