Lagom is a minimalist skincare brand from South Korea, launched in 2015 by Jung Han Ham. The brand's name, derived from the Swedish word "lagom," means "just the right amount," reflecting its philosophy of balance and simplicity in skincare. Lagom focuses on using effective, science-backed ingredients without overloading the skin, ensuring products are both gentle and highly effective. Lagom's development team includes twelve experts, including scientists, dermatologists, and the renowned Korean makeup artist Kowon. This collaboration resulted in the creation of high-quality skincare products designed to address various skin concerns while maintaining skin health. One of Lagom’s standout products is the Cellup Gel to Water Cleanser, which transforms from a gel to a water-like consistency, providing a gentle yet effective cleanse ideal for morning routines and sensitive skin. Another popular product is the Cellus Sun Gel SPF50+ PA+++, known for its lightweight, non-greasy formula that provides robust sun protection without leaving a white cast, making it an excellent makeup base. Lagom also offers the Cellus Deep Moisture Cream, highly praised for its hydrating properties, making it suitable for dry skin and colder climates. The Cellus Sensitive Cica Cream and Cellus Sensitive Cica Powder are designed to soothe and calm irritated skin, incorporating centella asiatica (cica) extract, a staple in Korean skincare for its healing properties. Lagom’s commitment to simple, effective skincare without unnecessary ingredients has made it a favorite among those seeking balanced and healthy skin.