Merzy, a dynamic skincare brand founded in 2018, is rooted in South Korea’s rich tradition of beauty innovation. From its inception, Merzy has aimed to break conventional beauty boundaries by empowering individuals to express their unique personalities through high-quality cosmetics. This vision has resonated deeply, making Merzy a beloved brand among Korean beauty enthusiasts worldwide, with a particularly strong following in Vietnam.

Central to Merzy’s philosophy is the concept of “expressive beauty,” which embraces a person’s exterior as a reflection of their “other-me-inside.” This ethos is evident in their bold and daring makeup lines, such as the bestselling The First Lipstick Me Series and The First Velvet Tint. These products encourage users to reveal their inner beauty with confidence, offering vibrant and versatile options that cater to diverse personal styles.

Merzy’s commitment to quality and innovation is further bolstered by its association with sister brand HONESI and parent brand MEFACTORY, all of which produce their products in Korea. Together, these brands uphold the highest standards of skincare and cosmetics, ensuring that Merzy continues to be a trusted name in the global beauty market.