NUXE is a prestigious skincare brand established in 1991 by Aliza Jabès in Paris, France. The brand was born out of a small laboratory that utilized various plant extracts to develop healing methods. Aliza Jabès, after acquiring this laboratory in 1989, envisioned creating a line of products that combined nature’s power with luxury. This vision led to the development of NUXE’s first iconic product, Huile Prodigieuse, a multi-purpose dry oil that became an instant success and remains a beloved product worldwide.

Originating from France, NUXE has become synonymous with innovation and excellence in the skincare industry. The brand’s philosophy merges nature and luxury, as reflected in its name: a combination of “Nature” and “Luxury.” NUXE harnesses the best of what nature has to offer, using high-quality natural ingredients in all its formulations. Over the years, NUXE has expanded its product range to include a variety of skincare essentials, each meticulously crafted to provide effective and luxurious care.

Among NUXE’s most well-known products are the Crème Fraîche de Beauté, a hydrating moisturizer, the Nuxellence anti-aging line, and the Rêve de Miel lip balm, renowned for its nourishing properties. Today, NUXE is a global brand, loved by women worldwide, and available in 64 countries. The brand continues to innovate and create products that deliver exceptional results, all while staying true to its roots in natural and luxurious skincare.