PAULA’S CHOICE is a skincare brand established in 1995 by Paula Begoun, a renowned skincare expert and author. The brand was founded with the mission to provide effective, science-backed skincare products without any irritants or unnecessary ingredients. Paula’s extensive research and commitment to transparency have made PAULA’S CHOICE a trusted name in the skincare industry, offering products that truly deliver on their promises.

Originating from the United States, PAULA’S CHOICE is known for its dedication to using well-researched ingredients and formulating products based on scientific evidence. The brand avoids marketing gimmicks and focuses on educating consumers about the importance of proper skincare. This approach has helped PAULA’S CHOICE build a loyal customer base that values both the efficacy and safety of its products.

Among PAULA’S CHOICE’s well-known products are the Skin Perfecting 2% BHA Liquid Exfoliant, celebrated for its ability to unclog pores and smooth skin texture, and the Resist Intensive Repair Cream, known for its anti-aging benefits. The brand also offers the Calm Redness Relief Repairing Serum, which soothes sensitive skin and reduces redness. With a strong commitment to science and transparency, PAULA’S CHOICE continues to lead in providing reliable skincare solutions.