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Established in 1986, Primera is a Korean skincare brand under the renowned AmorePacific umbrella, known for its innovative approach to skincare. The brand name, combining “prime” and “era,” reflects its mission to harness the vitality and nutrients of germinated ingredients. Primera utilizes its proprietary SEED TECH™ technology, based on decades of research into seed germination, to develop solutions that enhance skin health and beauty.

Primera’s eco-conscious philosophy ensures that all products are free of parabens, mineral oil, and artificial fragrances. The brand’s commitment to natural beauty preservation and long-term skin health has earned it a loyal following. Primera’s formulations focus on the skin barrier, promoting resilience and maintaining optimal skin condition over time.

Among Primera’s best-known products are the Miracle Seed Essence, infused with Lotus Seed Activator for anti-aging benefits, and the Alpine Berry Watery Cream, which hydrates and repairs damaged skin with its Alpine berry complex. These products exemplify Primera’s dedication to combining scientific research with natural ingredients to create effective skincare solutions.