Established in 2014, PURELU is a Korean skincare brand dedicated to creating safe and effective products for the whole family, including babies. The brand focuses on using high-quality, natural ingredients to ensure gentle care for sensitive skin. PURELU’s commitment to purity and safety has quickly gained it a loyal following among health-conscious consumers.

Originating from South Korea, PURELU emphasizes sustainable practices and transparency in its product formulations. The brand’s philosophy centers on providing clean, reliable skincare solutions that cater to various skin types and needs. This dedication to quality and sustainability has made PURELU a trusted name in the skincare industry.

Among PURELU’s well-known products are the Baby Soothing Gel, designed to provide gentle hydration and relief for delicate skin, and the Baby Lotion, which offers long-lasting moisture. The brand also offers the Baby Sun Cream, known for its effective sun protection without harmful chemicals. With a focus on natural ingredients and safety, PURELU continues to deliver high-quality skincare products. For more information, visit [PURELU’s website](https://purelu.kr/category/%EC%95%84%EA%B8%B0%EC%9A%A9%ED%92%88/42/?cate_no=42&sort_method=7#Product_ListMenu).