Established in 2014, PURITO is a Korean skincare brand inspired by traditional Korean ingredients and culture. The brand focuses on creating effective skincare solutions that cater to all skin types, including sensitive skin. PURITO seamlessly blends natural ingredients with clinically proven actives to address various skin concerns, ensuring products that are both gentle and effective.

Originating from Seoul, South Korea, PURITO emphasizes sustainability, vegan, and cruelty-free practices. The brand’s philosophy revolves around delivering high-quality skincare products that are 100% made in Korea. This commitment to purity and safety has quickly gained PURITO a loyal following among skincare enthusiasts worldwide.

Among PURITO’s well-known products is the Wonder Releaf Centella Serum Unscented, a water-gel serum infused with centella asiatica and peptides for skin-soothing and revitalizing benefits. The Wonder Releaf Centella Line is celebrated for its ability to quickly relieve skin redness and irritation. With a dedication to natural ingredients and effective formulations, PURITO continues to set the standard in the skincare industry, providing reliable solutions for healthy, radiant skin.