Yashuv is a distinguished Korean skincare brand, established with the mission of offering effective and safe skincare solutions. Founded in 2015, Yashuv originates from South Korea and has been providing high-quality skincare products for nearly a decade. The brand emphasizes the importance of research and natural ingredients, striving to deliver products that are both effective and gentle on the skin.

Yashuv has built a reputation for combining traditional skincare wisdom with modern scientific advancements, ensuring that each product is developed to meet the highest standards of quality and safety. Their dedication to transparency and efficacy has earned them a loyal customer base both locally and internationally.

Among Yashuv’s well-known products are the smEGF Moisturizing Lotion, which offers deep hydration; the smEGF Essence Rejuvenating Fluid, known for its revitalizing properties; and the Watery Sun Cream, which provides effective sun protection with a lightweight feel. These products exemplify Yashuv’s commitment to creating skincare solutions that enhance and maintain the natural beauty of the skin.