The PURITO Pure Vitamin C Serum is a vegan, cruelty-free serum formulated with ingredients like vitamin C, hyaluronic acid, and niacinamide to improve skin texture, brighten skin tone, reduce the appearance of wrinkles, fine lines, and hyperpigmentation, and maintain skin hydration. It is designed for use both day and night, enhances skin elasticity with natural ingredients, and is packaged to protect its stability from sunlight.