ATRUE

Atrue is a distinguished South Korean skincare brand that has been enchanting beauty enthusiasts since its launch in 2013. Originating from Seoul, Atrue prides itself on integrating the timeless elegance of tea therapy into modern skincare. The brand collaborates with the Compagnie Coloniale, France’s oldest premium tea manufacturer, to infuse their products with the finest black tea extracts, renowned for their potent antioxidant properties.

Atrue’s philosophy revolves around the belief that true beauty begins with health and well-being. The brand harnesses the power of black tea, rich in polyphenols and catechins, to create products that rejuvenate and protect the skin. By combining traditional tea therapy with advanced scientific research, Atrue delivers luxurious and effective skincare solutions that enhance natural radiance.

One of Atrue’s most iconic products is the Real Black Tea True Active Essence. This essence, formulated with 81% black tea ferment, provides deep hydration, improves skin elasticity, and offers powerful antioxidant protection. Its lightweight texture and ability to brighten and smooth the complexion have made it a favorite among skincare enthusiasts.

Another standout product is the Sweet Song Black Tea One-Step Cleansing Water. This gentle yet effective cleansing water removes makeup and impurities while hydrating and soothing the skin. Infused with black tea extract and natural botanical ingredients, it leaves the skin feeling refreshed and nourished.

The Atrue Origin Pure Balancing Toner is also highly regarded. This toner, enriched with black tea and floral extracts, helps to balance the skin’s pH levels, tighten pores, and provide a burst of hydration. Its calming and revitalizing properties make it suitable for all skin types.

With over a decade in the market, Atrue continues to innovate and expand its product line, staying true to its mission of combining the best of nature and science. The brand’s dedication to quality, tradition, and effective formulations ensures that Atrue remains a trusted and beloved name in the global skincare industry.